The Ginger Net

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Bigfish launched an ambitious digital campaign to reposition Buderim Ginger to a younger audience. Our solution was 'The Ginger Net’ – a digital platform that celebrates all things ginger, from cat videos to ginger moes. We aimed to connect with the audience through content rather than traditional advertising. In the 6 months since launch, the site attracted some 300,000 unique visitors and about the same number of votes. #GoGinger

GOLD – BADC Awards, 2015