Every year, UPLIT champions three literary programs – WordPlay, Love YA and Angel’s Palace – in addition their flagship event, the Brisbane Writers Festival. To increase the visibility of these programs, we created a design and hierarchy that would unite these events under the one Festival banner while maintaining the identity of each individual initiative.
Visually, our challenge was to create a clean, consistent design that complemented participant-submitted headshots. Colour was used to bring featured or filtered events to the foreground, creating a vibrant patchwork effect. We also used avatars to represent authors, reducing text in tiles and making listings more visual and dynamic.
Original, full-colour illustration played a key role in the campaign, beautifully depicting this year’s theme of “What the world needs now”. In addition to sparking the imagination and conveying the spirit of the festival, it enabled us to further carry the vivid colour palette throughout the website.