Brouhaha is a dynamic, independent brewery pushing the boundaries of what mainstream beer flavours can be – exemplified by their internationally loved 'Strawberry Rhubarb Sour'. Using their unique name we created an iconic typographic can design. A bold design for a bold beer.

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#Brand & Campaign

The name BROUHAHA had such intriguing typographic rhythm that is became the central approach of the design. The rest was about keeping it as minimal as possible – white base, simple typography with only a single colour changing from beer to beer. With Brouhaha wrapping around the can, the style of beer became the hero of the front to create a can design that is recognisable and visually bold from all sides. The campaign focused on this unique multi-sided design rotating around to show off all its great angles and backed by bold BROUHAHA typography.




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