Outfit is a brand management, templating and creative automation platform that empowers teams to create content at scale, at speed and on brand. Creating a brand for a company that empowers other brands, meant developing a highly adaptable and modular design language with infinite applications.
#The Design System
The Outfit design system centers around a colour palette matrix and modular layout grid. These two powerful design elements allow the outfit team to create branded content quickly and on brand just like their own dynamic platform.