Queensland Ballet Matinée Series

Great content equals great engagement. Narrated beautifully by Li Cunxin and animated using traditional 2D cel techniques, our launch video for Queensland Ballet’s School & Community Matinee Series was seen by over 18,000 viewers in just one week.

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#Interviewing Li

Queensland Ballet’s School & Community Matinée Series is designed to bring the magic of dance to young Queenslanders of all ages. To launch the program, Bigfish created an animation that captures the spirit of a student's first trip to the ballet.

We conducted an intimate one-on-one audio interview with Li Cunxin (Mao’s Last Dancer), inviting him to share his insight on the artform and its influence on young people. The result? A compelling and honest account illustrating the powerful and universal language of dance.

#The Animation

Animation enthralls, engages and etches itself in our memory. We chose this medium to accompany Li’s narrative and captivate audiences of all ages. By juxtaposing reality and fantasy in this way, our intention was to create a piece that reflected the enchanting nature of ballet itself.

The animation was produced using traditional 2D techniques. After initial artwork was created by our talented illustrator/animator Sem Han, each frame was meticulously hand-drawn by our wider design and animation team. To complement the finished piece, an original soundtrack was composed by Sheldon Lieberman.


#The Results

18K


Facebook Views

1,655


Total Matinee Page Views


#Get in touch

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