Queensland Ballet Matinée Series

About

Great content equals great engagement. Narrated beautifully by Li Cunxin and animated using traditional 2D cel techniques, our launch video for Queensland Ballet’s School & Community Matinee Series was seen by over 18,000 viewers in just one week.

Team

Sem Han
Sem
Sheldon Lieberman
Sheldon
Niqui Toldi
Niqui
Steph Walsh
Steph
James Henry IV
James
Igor Coric
Igor
Irena Koszarycz
Irena
Scott de Jonge
Scott
Dave Byrne
Dave
Casey Chamberlain
Casey

#Interviewing Li

Queensland Ballet’s School & Community Matinée Series is designed to bring the magic of dance to young Queenslanders of all ages. To launch the program, Bigfish created an animation that captures the spirit of a student's first trip to the ballet.

We conducted an intimate one-on-one audio interview with Li Cunxin (Mao’s Last Dancer), inviting him to share his insight on the artform and its influence on young people. The result? A compelling and honest account illustrating the powerful and universal language of dance.

#The Animation

Animation enthralls, engages and etches itself in our memory. We chose this medium to accompany Li’s narrative and captivate audiences of all ages. By juxtaposing reality and fantasy in this way, our intention was to create a piece that reflected the enchanting nature of ballet itself.

The animation was produced using traditional 2D techniques. After initial artwork was created by our talented illustrator/animator Sem Han, each frame was meticulously hand-drawn by our wider design and animation team. To complement the finished piece, an original soundtrack was composed by Sheldon Lieberman.


#The Results

18K

Facebook Views

1,655

Total Matinee Page Views

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