QMusic wears many hats. They support emerging Queensland artists. Offer valuable funding opportunities. Transform careers. And run one of the world’s leading conferences and festivals for new music. With a wide-reaching audience of musicians, industry and punters, the website needed to articulate these initiatives as clearly as possible.
We achieved this by creating a clear hierarchy that brings QMusic’s major events and services to the surface. Using plain, simple language and engaging visual cues, we were able to deliver an accessible platform that provides a better user journey.
It was also vital that the website be a mouthpiece for Queensland artists, so we created a custom player for the homepage. This places Queensland talent front-and-centre, and gives users the opportunity to hear fresh and familiar tunes.