Seymour Group is a private property developer and investment company with over 100 commercial, retail, industrial and residential projects completed to date. While the team wanted to effectively showcase these developments online, they were limited by restrictive web templates.
We worked closely with Seymour Group to understand their desired outcomes, developing a content strategy that highlighted key projects, shaped a narrative around their Queensland history and promoted their expertise in the industry. Once established, our lead designer created a flexible design system to best display this content.
In addition to refreshing the brand and aligning our design with business outcomes, we delivered a web publishing platform that gives Seymour Group full control over their content. This allows the team to publish new projects as they are completed, keeping content fresh and relevant without the need to engage a developer. The website is also performant and optimised for vibrant, high quality imagery without compromising speed.