Barry the Bill Buster

A 63% rise in Facebook page likes? That’s precisely what a bill-busting hero named Barry managed to do for Ergon Energy Retail.

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Barry the Bill Buster

#The Campaign

Tasked with increasing page likes by 12.5% and improving brand perception, we got to work on a campaign that would do exactly that. Our solution was to run a competition that gave Queenslanders the chance to earn a “bill break”, encouraging customers to share their energy-saving tips and like the Ergon Retail Facebook page. As an incentive, these customers had the chance to have their quarterly bill paid... by a bumbling-yet-loveable superhero.

Enter “Barry the Bill Buster”. While he wasn’t blessed with the slickest superhero moves, he was given a heart of gold – and became a fast favourite with Ergon Energy Retail’s Facebook audience. Not only did the campaign drive positive engagement and create a sense of community, it surpassed its Page Likes goal five times over.

#What the Team Said

I always thought the campaign would be successful but the actual result really exceeded my expectations. Our goal was to increase our Facebook Page Likes by 12.5%. We worked with Bigfish over 6 months [and] increased our Page Likes by 63%, which smashed all our goals. It was amazing.

Karen Wah Day, Digital Engagement Specialist, Ergon Energy Retail

#The Results


Increase in Page Likes


Engaged users on launch animation


Positive sentiment on posts


Competition entrants

#Campaign Videos

Campaign Videos

#Winner Illustrations

#Get in touch

Want to get the most out of your social media channels? We can help with both strategy and content.




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