Bigsound 2021

BIGSOUND returns in 2021 with an explosion of optimism. Introducing new joyful characters designed by Illustrator Sem Han BIGSOUND 2021 aims to bring back the excitement of live music to our lives.

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#2021 Festival Brand

With 3 years of building a Bigsound-verse of strange dystopian futures, 2020 felt time for a change of direction. Initially developed in Feb 2020 then put on ice for a year, the sense of optimism evoked in the brand felt like the perfect antithesis to the current pandemic mood. Based around a series of over 100 characters drawn by Illustrator Sem Han, the brand embraced the randomness with experimental typography, fluro colour palette and disordered arrangements to create a brand in constant flux, moving forward toward a new future.

Bigsound 2021 Characters by Sem Han