Mr Pipik


Meet Mr Pipik, a character we created for a left-of-field animation on global warming. You don't need to speak the language to understand how he's come to be the face of NJU Mobile, one of Poland's largest telcos.


Sheldon Lieberman
Igor Coric

#The Pipik Story

Mr Pipik began as a crazed rant about global warming back in 2007. We produced the animation in just 48 hours and it took out the audience award at Berlin's Webcuts Festival. It went on to be selected for over 40 festivals in 18 countries.

In 2011, we received a call from Ogilvy & Mather Global who wanted Mr Pipik to represent Polish telecommunications company NJU Mobile. OOOOOK then. For the last 6 years, he (with a slight colour change) has not only been representing their brand, he IS their brand. Whoever's illustrating and animating him over there, they're doing an awesome job. 

Moral of the story? 

Play. Experiment. Go wayyyyy outside the box. You just never know what can happen...