What's Golden answers the call for a niche venue that caters to adventurous audiences and up-and-coming talent. Our intention was to encapsulate this distinct, underground feel and create a stir while maintaining a connection to the broader Tivoli brand.
Influenced by mysticism and the building's old-world charm, we developed a palette, blackletter logotype and series of illustrations. Contrasting black and gold is used across all applications, creating a strong sense of recognition while complementing the wider visual identity.
We created a suite of illustrations that nod to the venue's spirit of hospitality and discovery, as well as its former life as a bakery. These illustrations will become a key part of What’s Golden’s interior design, occupying walls and signage throughout the space.
It was important for What’s Golden to have its own distinguishable web presence yet retain the functionality and ease of the Tivoli UX. We ensured this by creating an extension of the Tivoli website and applying a dynamic What’s Golden theme. Users can toggle between both websites and discover what’s on at each venue, while enjoying a familiar browsing experience.